Ian PawelecIP

Digitally Native Catalogue

Christie's - Strategy / Concept / UX

CHALLENGE

Create Christie's first digitally native auction catalogue. Deepen the breadth and scope of content featured vs. print counterparts.

Role

Project Lead: Led design and development across teams in New York and London.

Rich Media

360° views and high-definition zooms deepened engagement

In-line interactive rich media brought clients closer to the artwork than ever before from outside the gallery.

Concept

Intuitive touch scrolling with dynamic navigation

Interconnected panels were employed to promote read through. Each lot's cataloging was defined within bold black bars, clearly identifying transitions. Inversely, content is highlighted against clean white to create a simple yet highly impactful experience.

Results

Richer and more expansive content delivered to a larger audience

Unconstrained by the cost and limitations of print media, the project better influenced a larger audience of auction clients, greatly aiding in the successful sale of the works featured.

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