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Ian PawelecIP
Case Studies                            

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Read the Essay:
How a Brand Becomes an Icon

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As a design leader, my passion is uncovering transformative insights via continuous learning, research-driven strategy, and human centered design. For 15+ years I've created customer-centric brand visions to produce unique products that drive business results.

I‘m an avid art enthusiast, popular culture connoisseur, and hopeful futurist.

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