Ian PawelecIP

4Love Project

4Love Project - Brand Development / Apparel Design / Illustration

CHALLENGE

Design a collection of screen printed apparel to engage young adults in the fight against pediatric cancer.

Role

Creative Director

Brand

90s Resurgence

The 4Love brand draws inspiration from current youth's interest in 90s retro, taking keynotes specifically from California surf culture. The shirts feature 4Love's iconic pug mascot and aim to be fun and cool apparel that represent an important cause.

Results

Encouraged volunteers & donations

Proceeds from the sale of the shirts where donated to pediatric cancer research.

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