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At the core of my process is continuous learning—to uncover deep insights that unlock breakthroughs.
I'm Ian Pawelec, a cross-disciplinary leader leveraging research, design, and human-centered strategy to drive transformation, deliver breakthrough products, and amplifying business outcomes.
I’ve led high-performing teams, fostered cross-organizational collaboration, and delivered innovative product initiatives that scale revenue growth. My multifaceted approach creates deeply connected experiences, uniquely tailored to the people they serve.
Currently, I lead design strategy at Kroger, focusing on Customer Data & AI, Value, Engagement, Loyalty, and Customer Insights. Previously, I headed Digital Design and UX at Frontgate, a direct-to-consumer home lifestyle brand.
Beyond my professional work, I’m an avid art enthusiast, popular culture connoisseur, and hopeful futurist.
Featured Case Studies
Kroger
Leveraging design to meet inflation head-on and reimagine the digital savings experience.
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Christie's
Revolutionizing the auction house’s iconic print catalogue into an immersive digital experience.
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AI and the Future of Design
Explore the opportunities and challenges AI presents for designers.
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How a Brand Becomes an Icon
Learn how Apple, Coca-Cola, and Nike leveraged popular culture to become iconic brands.
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