Ian PawelecIP
Ian Pawelec – Design                        


At the core of my design process is continuous learning – to uncover the type of deep insights that unlock breakthroughs. I utilize human centered design across disciplines from UX to brand strategy to create intricately connected experiences that are truly unique to the people they serve.

Case Studies

I’ve had the privilege to collaborate across functions at some outstanding organizations and lead innovative design teams to create holistic digital ecosystems, first-of-a-kind experiences, and market-shaping brand reinventions.

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In my quest to Learn Forward I’ve been a constant student of culture, design, and the historic transformations that drive real progress. I’ve translated a selection of my learnings into insight essays. These essays are meditations on broader themes and forces that shape commerce, popular culture, and our world at large.

Read the Essay: How a Brand Becomes an Icon

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Read the Essay:
How a Brand Becomes an Icon

Coming Soon

As a design leader, my passion is uncovering transformative insights via continuous learning, research-driven strategy, and human centered design. For 15+ years I've created customer-centric brand visions to produce unique products that drive business results.

I‘m an avid art enthusiast, popular culture connoisseur, and hopeful futurist.