Ian PawelecIP
Ian Pawelec – Design                        


At the core of my design process is continuous learning – to uncover the type of deep insights that unlock breakthroughs. I utilize human centered design across disciplines from UX to brand strategy to create intricately connected experiences that are truly unique to the people they serve.

AI and the Future of Design

The exponential advancement of artificial intelligence is certain to have an unprecedented impact on design. While AI presents untold new opportunities for designers, there are also significant restraints, caveats, and challenges. Can we even imagine AI's effects on the future of design?

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How a Brand Becomes an Icon

A brand becomes an icon when the culture claims it as its own. When people proclaim a brand is representative of them or their experience it can rise to the cherished heights of Apple, Coca-Cola, or even Nike. But how is this phenomenon achieved?

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Read the Essay:
How a Brand Becomes an Icon

Coming Soon

As a design leader, my passion is uncovering transformative insights via continuous learning, research-driven strategy, and human centered design. For 15+ years I've created customer-centric brand visions to produce unique products that drive business results.

I‘m an avid art enthusiast, popular culture connoisseur, and hopeful futurist.